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BTS made a congratulatory speech at Seoul National University graduation ceremony "My driving force is anger"
미래전략본부 2020. 9. 30. 14:07BTS made a congratulatory speech at Seoul National University graduation ceremony "My driving force is anger"
Honorable President Sejeong Oh, several professors,
And today’s protagonist, graduates, family and friends,
Hello, I am Bang Si-hyuk, CEO of Big Hit Entertainment.
Even the weather today seems sunny as if celebrating your graduation.
Congratulations on your graduation.
It is an infinite honor to give a congratulatory address at the graduation ceremony of my alma mater, so I accepted the president's offer of congratulatory speech, but in fact, I had a lot of troubles until I stood here. I am an older generation that cannot be denied. As a result, I was worried about whether I was talking about ‘a story like a ‘Kon-dae’ without knowing, and above all, whether I had a meaningful story to tell you who are taking their first steps after graduating from college.
However, if you think about it, I think that a graduation congratulatory speech is, in the end, a place where a speaker tells alumni, or a senior to a junior, what they have learned in life. So, letting go of my worries about being'constant', I'm going to talk about myself as honestly as possible today. Maybe I'll be proud of myself a little, and I'm going to talk about the parts of my life that I touch with you.
I went to high school in the late 1980s, and at that time, it was a time when it was taken for granted to go to law school if I did a little study. As a result, my first choice was law school. There was no such thing as a desire for law. In fact, I didn't seem to have any passion or dreams at that time. It seems that I was just shaken by the goals and requirements of success that others have made, without much self-consciousness. However, as the academic test was approaching, and the situation where the score was scarcely repeated, I was at a crossroads between preparing for luck and writing law school, giving up law school and going to Seoul National University safely. I chose the latter. As I said a while ago, I didn't have a desire for law and I didn't want to do luck. By the way, after law school, it seems that there is not much to be done because it covers the department with the highest cut line. So, while searching through other departments, I found the Department of Aesthetics. The opposition from adults who expected law school was severe. However, I went on to the aesthetics department safely with anti-threatening (response) saying, ‘If I fall, there is no luck.’
What's amazing is that the aesthetic department fits me so well. I came in without knowing what aesthetics is, but the classes are so fun. Originally, I liked art, and maybe it was because I liked tabletop theory, but the aesthetics classes that many people say difficult were so interesting that the music I had been doing since middle school was pushed to the back, and I completely forgot the idea of making music my job.
How did I become a music producer? Actually, I can't remember. Many people say that there must have been a great episode or a great decision for a Seoul National University student to take music as a profession.
You guess, in fact, no matter how much you look back, there has never been such a decisive moment. It seems that the most appropriate expression is that I was just playing music. Is it really empty?
I started music so vainly, as if I was possessed by something. Since 1997, he started his career as a professional producer, founded a company called JYP with Jinyoung Park, and then became independent and now lives as a representative and producer of Big Hit Entertainment. The funny thing is that even after I became independent, I had a lot of options, but I can't remember the reason why I chose to start a company.
The reason I kept my story so long from the beginning is that the important decisions I had in my life and the moments that seemed meaningful in the future were actually meaningless. I wanted to tell you that sometimes I don't even remember the reason why I made that choice.
I'm not actually an ambition to paint the big picture, nor am I a person who dreams of big dreams. To be more precise, there is no specific dream itself. So, it seems like I chose what I wanted to do at that time.
These days, when you look at the progress of me, BTS, and Big Hit Entertainment, you may not believe these words. Bulletproof Boy Scouts won the Top Social Artist Award on Billboard for the second year in a row, and sold out a 40,000-seat New York City Field performance in no time. Not long ago, when I was invited to a Grammy Award as an award winner, I set another'first' record. Foreign media dare to praise it as “The Beatles of the YouTube era”. In addition, we are now in the ranks of one of the few artists who can take a world tour at major regional stadiums around the world. Based on this, I was honored to be on the list of 25 innovators selected by Billboard, and our company is also recognized as an icon of innovation in the entertainment industry and a unicorn company.
Probably, when you heard this story through the news, you might have thought that there must be a grand dream behind this success, or that Bang Si-hyuk is a person who has enormously ambitious and is drawing a big future and realizing it step by step. However, you may want to know what this means, as I say that I am a person who has no dreams but ambition. How come you come to this place because you do whatever you want to do every time and choose that way? Of course, that's not what I want to say.
Let's change the story for a moment.
Everyone! I don't have any dreams, but I have a lot of complaints. I came up with this expression a while ago, and it seems to be the best explanation for me. Until today's Big Hit with me, when I look back on the path I have taken, the image that clearly comes to mind was'a person with a lot of complaints'.
There are too many compromises in the world. Obviously, there is a way to do it better, but people don't want to be bouncing about it, so I don't want to bother people around me because it's awkward to make work, or because I originally did that, I shut my mouth and settled in reality for various reasons. I can't do that by nature. Of course, even if it is not my job directly, I will complain about the situation that is not the best.
Dissatisfaction turns into anger.
Perhaps some of you remember me as a mentor for a broadcast program called'Great Birth'. You'll remember my anger exploding when participants don't do their best. Wasn't it a lot of dislike? Since then, I have come to realize that such a form of anger expression can never bring good results, and now, there are few cases of anger exploding like that, but I think that it is a good example to explain that I am a person with a lot of complaints, so I mentioned for a moment I did.
Such a spirit of me was demonstrated equally in my work and the work of my company. I was angry with the “safe housework” of choosing the sub-optimal sub-optimal, and the customs and practices of trying to get rid of situations in the right place as excuses to create more complete content. What made me the most unfortunate of all was the situation in the music industry. This industry was not at all common sense, and was a place where injustice and irrationality prevailed. Taking music as my profession, and getting to know this world, my anger grew more and more. I felt that the music I love the most in the world was being treated unfairly and being used by the world.
It has been 21 years since I started as a composer and worked in the music industry, and my colleagues and juniors who jumped into this business because of their good music are still frustrated and struggling with reality. The bad habits of the music industry, unfair trade practices, and social undervaluation. Because of that, people in the industry are ashamed to go anywhere and say they are in the music industry. Many young people still see music companies as a place where they do a lot of work and pay less.
The situation of our customers is no different. Fans who love K-Pop content and have played a leading role in globalizing it are often deprecated as ‘Pasoon’. I can't even say proudly that I like idol music. It's not enough for the industry and society to come out and praise and honor the best, but I can't understand why they treat me like this, and I'm angry.
Our artists, who enjoy world-class fame and comfort and inspire music fans around the world, are struggling and hurt by unfounded anonymous criticism. Too often, content, which is the fruit of our blood, sweat, and tears, is also unjustly distributed or undervalued, and is still a means of filling the pockets of immoral people.
So I always get angry and I've been fighting these problems and I'm still on the way.
I am not a revolutionary. However, I cannot overlook the irrationality and irrationality of the music industry. Turning away, being settled, and compromising are not the way I live. It's not because you have a big dream or a big picture of the future. Because it's right in front of my eyes and I feel it's unfair.
And now I feel, that anger has become my calling. Getting angry so that people in the music industry can be justified and treated fairly. To be angry with unreasonable accusations and disregard for artists and fans. Fighting so that the common sense I think is implemented. It’s my love for all my life and my music
It's polite, respect and appreciation for fans and artists, and finally, it's the only way to make myself happy.
I think there are two ways to be happy.
Aren't you happy when you take a shower with warm water and get into a soft blanket after having suffered from school and work all day? It will be the same when eating delicious food. There are things that are happy ‘emotionally’, but there are also happy situations where you perceive ‘rationally’. To feel happy in any situation, you must first define how happy you are, and work tirelessly to put you in those situations and conditions.
In my case, based on the second definition of happiness, I would like to say my happiness like this. “What our company does has a good impact on society, especially for our young friends, who are our customers, to shape their own worldview.” Further, industrially, “the paradigm of the music industry To contribute to the development of the music industry and improving the quality of life for its practitioners by transforming it.” So, it is my happiness that I and Big Hit make that change.
Now, let's go back.
In front of me, I said that I have no specific or big dreams? Yes. As a child and now, I was such a person. There is no picture of what kind of company Big Hit Entertainment will be, what the future of BTS will look like, or even what kind of person I will be in the future.
Nevertheless, if you look at me from the outside, it will seem like I am constantly devoting myself toward a big dream. In the process of achieving such a personal dream, it will seem like a very ideal situation that has created the happiness of me, the people around me, and the customers I have to serve. As I've said so far, these gazes are half right and half wrong. I had anger instead of a different dream. I've come this far, fighting, getting angry, and angry with an unacceptable reality, a situation that makes me unhappy. That was the driving force that moved me, and that was why I couldn't stop. Therefore, it may not have been my dream that I was able to give comfort and happiness to many people, but it may have been my dissatisfaction.
I will continue to live without dreams. As we spend our time to materialize the unknown future, we will try to improve the incomprehensible problems given now. Big Hit Entertainment will strive to improve the numerous problems facing the music industry, and BTS will continue to work hard to overcome the barriers that are considered the inherent limitations of Asian bands or K-Pop bands. I, too, will not be ashamed to do this, and I will constantly reflect on myself and sharpen myself.
What I want to tell you is this. There is no need to feel self-disturbing just because you haven't had a big dream right now and you haven't drawn a concrete future. The happiness that others have created
Do not devote yourself to pursuing. Rather, try to do your best in every moment of your daily life at that time. Think about what really makes you happy. When the moment of choice comes, be prepared in advance so that you can find answers according to your own consistent standards rather than following the various standards set by others. Happiness will come in the process of defining the situation where you are happy, removing the things that hinder it, and constantly pursuing it. If you do that, repetition becomes a habit, and habit becomes a calling, and I think it will lead you in the future.
To add one thing, I hope your happiness is based on common sense. Happiness should not be considered to achieve destructive and negative desires that do harm to the public good and fail to improve one's life. To do this, you need to maintain a constant interest in the world outside of you, and have affection and tolerance for yourself and your surroundings. In that interest, you will discover the problems that arise in your life, the factors that hinder your happiness, and try to solve them and realize your common sense. These efforts will ultimately contribute to a better world. In other words, your pursuit of your own happiness will increase the happiness of the world, and this is also the duty of our graduates.
At this point, I am going to finish my congratulatory speech.
Congratulations once again to all of you who have successfully completed another very important course in your life as college. And I hope that you will live well in happiness through the next steps in your life that will begin from now on, and you will be able to say, "I have lived quite well" after 10 and 20 years.
Personally, I would like my tombstone to say, "Bang Si-hyuk, who had a lot of complaints, live happily and close my eyes while being blessed as a good person." Until the day when common sense is met and music content and its consumers receive fair evaluation, I will also live hard day by day. With intense anger and little happiness.
We hope that you can define and find your own happiness and live your own wonderful life.
Congratulations again on graduation.
Thank you!
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